Loyola Centre for Media and Communications (LCMC) is a centre run by the society of Jesus in Eastern Africa that aims at using the media and productions to spread its message and promote the rights of children and young people using value-based learning.
The mission of LCMC is creative edutainment which combines the use of drama, drawings, music, poetry, photography and audio-visual which are both entertaining and educating. This form of engaging with children involves the use of various approaches that allow for learning and promotion of rights of children and also the promotion of value-based learning.
